JEREMY LITCHFIELD // BRAND STRATEGIST
Jeremy is a Mainer first and entrepreneur and strategy cowboy second. With 18+ years of brand strategy, consumer insight, and entrepreneurship experience, he has worked on brands such as Gillette Venus, Dove, Pepperidge Farm, 9Lives, the State of Texas Tourism, belVita, Coleman, Café Bustelo, Terez, RealtyMogul.com, Omaze, Mondetta, Shake Shack, Kripalu, Good Culture, Hydrant, MUD\WTR, and Waterloo.
Prior to joining BIG, Jeremy was CEO and Co-Founder of Atayne, a performance apparel company that uses recycled fabrics derived from plastic bottles to make running and cycling apparel. Atayne was a certified B Corp that was selected as “Best for the World” and “Best for the Environment” from 2013 (when this award was first launched) to 2019.
Jeremy has an EXTREME fondness for trees, running, tequila, fermenting foods, vinyl records, Outlaw Country Music, Pearl Jam, and minimalist living.
Rebecca Darr // strategist
Becca joins BIG after two decades working with large multi-nationals, prominent consultancies, and emerging brands to catalyze change that benefits people + planet. Becca spent nearly a decade as a Senior Fellow at the Aspen Institute Business & Society Program and co-founder/ COO of Atayne, a certified B Corp and brand of progressive performance apparel.
Previously, Becca co-founded Deloitte’s first global corporate responsibility team. She started her career as a strategy + operations consultant. A few of the organizations and brands she has worked with over the years include Johnson & Johnson, IDEO, McKinsey, LinkedIn, PepsiCo, Ford, BlackRock, the Centers for Disease Control, Bellozzo, Bozzuto, Good Culture, Hydrant, Kripalu, MUD\WTR, Shake Shack, and Whole30.
Becca loves the yin & yang of life: behavioral science & meditation; mini-adventures & new foreign destinations; trail running & donut tourism; excel spreadsheets & vibrant discussion groups.
MARIA DEYELL // PROJECT DIRECTOR
A true multi-tasking wizard and organizational master, Maria is responsible for keeping the BIG train moving smoothly and efficiently. She has successfully managed BIG projects for over 10 years after an impressive track record at RedPeg Marketing, Leo Burnett U.S.A. and RR Donnelley. Maria utilizes her range of experience in advertising, experiential marketing, corporate communications, brand identity and strategy – plus a keen attention to detail – to deliver the highest quality client service to every project she touches, working with emerging and high growth brands such as SoulCycle, GoGo squeeZ, Marriott Vacation Club, Delta Air Lines, Shake Shack, and Waterloo. Additionally, Maria is an ACC certified Leadership Coach and oversees all Truepen Coaching engagements and clientele.
MEG BEUCHERT JONES // Finance & Operations
Meg is a founding partner of Brand Intersection Group, and has helped grow the company since 2007, overseeing the rapid increase in office operations, clients, and projects with ease. With a degree in Philosophy, years of logistics, and experience in television on-air sales and documentary production and promotion, Meg brings invaluable skills and expertise to every touchpoint at BIG, where she takes care of the money, honey, and so much more. In 2019 Meg became an accredited coach through the International Coaching Federation and thrives on helping others sharpen their leadership and communication skills, improve their work place performance, and shift into better balanced lives.
