Brand Strategy, Mindset Modeling, Leadership Coaching
BIG started the journey with sweetgreen at the outset of the business in 2008. By harnessing the creative vision of the founders and providing them with a strategic frame and a clear vision of the customers who would drive growth, BIG has helped sweetgreen become an iconic modern brand. BIG maintains a key role providing ongoing leadership coaching, brand strategy counsel, and consumer insights to fuel new growth and protect the integrity of the brand.
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